Cisco systems business strategy

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Technology is constantly evolving, forcing companies to come up with more innovative products. The customers are well informed about the market and very demanding. They can easily switch from Cisco to one of the numerous competitors. The competition is very tough with more companies moving into the networking industry. The laws and regulations are only starting to form, which makes outcome even more uncertain. However, the rewards are!

far greater than risks: in 1998, Cisco had net income of more than $1 billion and was growing at 31% rate. The success of the company was due to the groundbreaking research and development, exceptional marketing and excellent staffing. The SWOT analysis reveals that despite on very strong position in the market, Cisco may lose because of high prices, overconfidence and inflexibility. Nonetheless, the economic conditions are favorable and through globalization and product innovation Cisco will be able to fight its competitors.

In order to remain on top of the industry, the company has to constantly decide in what direction to move. The few alternatives that Cisco's management might consider include implementation of the web services, strategic alliance with a telecommunication company, creating networking products for residential use, venturing into United Kingdom, producing software packages and marketing its internal network system. After a careful consideration, a recommend!

ed strategy for Cisco would be to develop and market its internal network system, known as a Globally Networked Business System, with addition of an accounting information system. The implementation of this strategy will result in increase of the market share, net profit and customer loyalty. The failure will result in financial disaster, damaged reputation and loss of customer confidence. The execution of this strategy will be most obvious in three functional areas: marketing, research and development and human resources. The process must be closely monitored. Both the Globally Networked Business System and the accounting information system will be expected to come out on the market in 2002. « mai multe referate din Economie