Advertising

5x puncte

categorie: Diverse

nota: 9.94

nivel: Liceu

The cigarettes are presented as slim, sexy and elegant. The advert makes use of the orientational visual metaphor, suggesting the elegance that Foxy Slims confers to the model, she isn't more beautiful or feel like being more beautiful because she smokes, but her beauty remains the same even if she has smoked. The image doesn't focus on the cigarettes pack, it is shown is a very small size in com[...]
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The cigarettes are presented as slim, sexy and elegant. The advert makes use of the orientational visual metaphor, suggesting the elegance that Foxy Slims confers to the model, she isn't more beautiful or feel like being more beautiful because she smokes, but her beauty remains the same even if she has smoked. The image doesn't focus on the cigarettes pack, it is shown is a very small size in comparison with the model's image.

The main text is written with bigger characters in order to emphasize the fact that the "foxy women" don't have to smoke in order to make them more sexy , they won't make them look better, but they maybe make them feel like looking better. This is the main idea, followed by the idea that they don't need help in that department, "that" being emphasized with capital letters. The message ends with the idea that the creators of the cigarettes know the reason because women smoke. Because they created the cigarettes that satisfy all needs.

Although the advert try to avoid the stereotype, it transforms itself into a stereotype because of the beautiful woman that smoke slim cigarettes in order to look elegant, too feel more secure. ( comments made on photo 2) The third advert promotes the AUDI car and it is an innovative one because it has undertaken a parodying modality that deconstructs the stereotypes. It avoids the traditional model of presenting the respective car as being unique, away from any competition. Almost all adverts presents the product as being "the best". ".

AUDI display a great fair-play when congratulates the rival , the BMW concern for Winning World Car of the Year 2006. AUDI doesn't have this advantage, but it emphasizes their success, communicating that the congratulations come from the Winner of Six Consecutive Le Mans 24 Hour Races 2000-2006. They didn't win the World Car of the Year, but they won six consecutive prizes. This shows a constant in being the best in their domain. They suggest that BMW won only the 2006 World Car of the Year, but AUDI won 6 years consecutive. AUDI evaluates at his best parameters his abilities to persuade the costumers that look for powerful and fast motors, the winning of the 24 Hour Races being a good proof that they can offer what does satisfy the costumer's needs.
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