A survey on e-commerce
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categorie: Engleza
nota: 9.85
nivel: Facultate
The First E-Commerce was in 1, when a telegraph operator was able to obtain a shipment of watches that was refused by the local jeweller. Using the telegraph, he sold all the watches to fellow operators and railroad employees. Within a few months, he made enough money to quit his job and start his own store. The young man's name was Richard Sears, and his company later became Sears, Roebuck.
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Definition of e-commerce
The term e-commerce is really a "catch-all" phrase that encompasses many concepts. According to Dictionary.COM, the term commerce is defined as follows: "The buying and selling of goods, especially on a large scale, as between cities or nations". This definition is straight forward and easy to understand. From here, we add the "e" for "electronic", and we derive the definition: "buying and selling of goods electronically". This typically means that orders and payments pass electronically.
From the technological standpoint electronic-commerce can be defined as doing business online, typically via the Web. It is also called "e-business," "e-tailing" and "I-commerce." Although in most cases e-commerce and e-business are synonymous, e-commerce implies that goods and services can be purchased online, whereas e-business might be used as more of an umbrella term for a total presence on the Web, which would naturally include the e-commerce (shopping) component. E-commerce may also refer to electronic data interchange (EDI), in which one company's computer queries and transmits purchase orders to another company's computer.
Advantages are the general way that e-commerce features can be used to help or bring potential benefits to your business; for example "Using a modem will enable you to use your computer to communicate with a multitude of customers quicker, faster and cheaper".
Hopefully, during your on-line study, ideas will have come to mind as to how some of these advantages can become benefits by meeting the explicit (real, must-have) needs of your business. So the advantages of using a modem would become a benefit if, say, your customers were demanding quotations, or designs, to be sent by eMail for approval.
However, as e-commerce changes the mechanics of business across all operational areas, the explicit needs of the businesses are likely to be hidden underneath traditional working practices and processes, which can not leverage the full power of e-commerce methods. tough questions need to be asked about the business.
Questions like "How will my business continue to create value for the customer?" and "What is the best way of managing the changing nature of relationships and information flows with customers and suppliers?"Finding the answers to these questions will define the strategy for your e-commerce plan and secure the future of your business in an increasingly competitive and changing market place. « mai multe referate din Engleza