The linguistic Intergroup Bias As an implicit indicator of prejudice

3x puncte

categorie: Engleza

nota: 9.70

nivel: Facultate

The assessment of prejudice is plagued by problems associated with whether people are willing and able to report their negative attitudes toward certain groups. Indeed, most modern theories of prejudice are built around the notion that people are unwilling to admit, even to themselves, that they might hold negative attitudes toward members of certain groups (for a review, see Hilton & von Hippel, [...]
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The assessment of prejudice is plagued by problems associated with whether people are willing and able to report their negative attitudes toward certain groups. Indeed, most modern theories of prejudice are built around the notion that people are unwilling to admit, even to themselves, that they might hold negative attitudes toward members of certain groups (for a review, see Hilton & von Hippel, 1996).

Thus, rather than directly asking people whether they like or dislike
members of certain groups, explicit prejudice scales typically attempt to measure the theoretical correlates, causes, and consequences of prejudicial attitudes.

Despite their efforts to get around the ''willing and able'' problem, such self-report measures of prejudice are largely transparent to most people (e.g., Fazio, Jackson, Dunton, & Williams, 1995; Dunton & Fazio, 1997) and may be inherently limited in how far afield they can go while stillmaintaining construct validity (e.g., Sniderman & Tetlock, 1986).

Thus, research has turned to the implicit assessment of prejudice by examining behavioral responses (Dovidio, Brigham, Johnson, & Gaertner, 1996) and biases in judgment or decision time that are associated with prejudice (Banaji & Greenwald, 1995; Banaji & Hardin, 1996;
Fazio et al., 1995;Wittenbrink, Judd, & Park, 1997).

Most of these efforts are very recent, and much is still unknown about the relationship between implicit prejudice measures, judgmental and behavioral responses to group members, and the explicit prejudice measures provided by a variety of self-report scales.
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