From our studies, we have forecast that the target group is formed mainly of people with health problems both tourists and local ones, but also people who feel the need to relax and r[...]
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From our studies, we have forecast that the target group is formed mainly of people with health problems both tourists and local ones, but also people who feel the need to relax and rest. We have prepared appealing pecks of services for treatment not only for those with high income but also for those with low income.
Individual services of massage, sauna, geothermal massage are also provided for the customers who need relaxation.Although most of the services are already on the local market, the Health Center company will come up with improvements assuring a higher quality foe the existing ones. We will also provided new services such as: musical therapy, cromotherapy, geothermal massage. The prices for our services have been established after a detailed study of the costs, the request and the competition. We have also taken into account not only the pick periods but also the minimum ones.
We will pay great attention to promoting our services for the next six months. We have decided to make use of trade publicity and promoting the sales, allocating a consistent amount of money considering that this kind of services, although roidely existing in the "Salt Lake" resort are not known under the name of SPA. The advertising will be made on the local television , local radios, in booklets, leaflets
and banners. We will also participate to fairs an exhibitions. We will initiate a company magazine and for the loyal customers we will create programmes to reward their loyalty.
As for as the competition is concerned there are three hotels in this resort which provide service for treatment an recovery. In order to join the market and expand , Health Center will innovate and diversify the already existing services so that customers should have more options. For similar services to those of our competitors we will firstly use price decreases convincing the customers of quality of our services. In the future we are going to reduce the costs so that we should obtain higher profits even if we will have lower prices for some services similar to our competitors. « mai multe referate din Diverse