Preview referat: Buyer behaviour
The message starts with the introduction of Greene and the 2-1 jacket. It is almost like the start of a trailer for a film even the ad gives us the perception of a film with Greene on top of what looks like a train with two men following him. It all gives the reader a sense of surrealism. The second part of the message "explosion on track 9.79" is used to enforce the pace and athletic ability of Maurice Greene and the world record that he holds. In accordance with the ad's movie feel what he has accomplished on the track only a James Bond figure or a man with a God given destiny could achieve such a feat.
Even the face on Greene gives the impression that he means business with a face of determination a look without despair even though he is being followed by men with guns. The final part of the message adds to the film feel or the unpredictability or, the what will happen next factor. The consistent use of blue- blue sky, blue jacket, are good uses of the sensory elements which should increase the chance of perception. Source: This ad was in GI the new gay magazine it was found at the back cover. The ad appeals to people with a sense of purpose and who have a clear vision in their head of who they are. This type of person can then relate to the determination and athleticism of Greene and who want to achieve that same level of fitness or determination. « mai multe referate din Economie